Being values-led works twofold
Artist and music leader Holly Phelps on how being values-led helps her creatively and professionally.
![Holly Phelps (also known as IORA) stood looking into the camera on a beige background that's out of focus. She is wearing a black, white and brown button up shirt with flowers on it. Her wavy brown hair flows down the right side of her torso.](https://images.prismic.io/brightersound/e9f3e114-ac86-4e61-94d7-78f72f84535b_iora.jpeg?auto=compress,format&rect=0,213,1050,604&w=3072&h=2300&q=80)
- Date
- 18 November 2022
- Category
- Interviews
How do your personal values influence your working life? How do they influence what you say yes and no to? And how you interact with others?
Our colleague and pal Phill Howley chatted to artist and facilitator Holly Phelps (aka IORA) to help us explore what these questions mean for music professionals.
Read or listen at your leisure!
So values is kind of a massive thing, isn’t it? What does it mean to you if I was to say ‘values’?
Values to me I think as like a guide really, both personally and professionally, in how I navigate decisions. Especially as a freelancer accepting different jobs.
And what does that look like? I know for me when I started out it was probably more about just having work. And then there was a moment when I started to recognise, oh actually I’m really into what this organisation’s doing. How do values look for you when it comes to decision-making around work?
I was 100% the same, I’d just say yes to everything. Just because I was excited to have work, and that someone wanted to work with me. So it’s definitely come in now that I’ve got a few years under my belt in terms of facilitating. And I think it’s looking at what both you need, professionally and development wise, and who you’re actually engaging with. Are you passionate about who you’re engaging with and what’s the work you’ll be doing? And then seeing if that fits. It’s like a bit of a jigsaw really. I now look at it like that. Is it what the organisation wants? The people that we’re working with, is it what they need? And am I the right person for the job? So it’s kind of multi-faceted now in the way that I use it to assess whether I say yes or no.
Do you see any crossover in the values you want to represent as an artist, and then those that you want to prioritise and promote as a facilitator?
Yeah I would say so, in lots of ways. We’re fortunate that we get to work on lots of different things. Both artistically and then also with other people and their artistic views, and getting people to explore who they are through music. So I suppose at the very heart of that, for me, there’s like a vulnerability and honesty thing that’s needed. Because you’re expecting a lot from people when you’re like “right let’s write a song”. You’re like “bare your soul to me”. Obviously it doesn’t have to be that much, but having the confidence to voice an idea is a level of vulnerability that I think you as a facilitator have to bring yourself to make people feel comfortable to do that. And I think that’s the same when I write a song. Obviously you’ve got to go to places and find something that’s interesting and a story worth telling, and there’s a level of vulnerability there. And I suppose just being really authentic in the stuff that you make. So the stuff I make as IORA, but then also I want people to feel like they’ve come out of a session and they’ve been whoever they wanted to be in it, and not have to feel like they’ve been someone else or not been able to express themselves in a way that they wanted to.
Amazing. And finally, big question, but what is it that makes you say yes to working with an organisation?
So there’s lots of things that I think I now consider when taking on work. And that’s actually through working with good organisations who actually involve you in the dialogue of designing projects and keeping you informed. Rather than it being forced upon you or forced upon participants, it’s much more of a like, let’s co-design this as an organisation, as a practitioner, as a participant. Getting all those voices in the mix from the get go. And also them valuing your time, your perspective on things, what’s important from your side. Even if it’s like “can you do that time, yay or nay?”. On a very basic level, people just respecting that you have life going on as well which is a huge green flag. And an interesting development from that for me has been realising that if people aren’t asking those questions, setting those boundaries for yourself. So that at any point down the line, you can say you did actually flag those things from the start. Not as a protection thing, but more as just a way of working going forward. And working with good organisations has made me now do that with organisations that are maybe less forthcoming with that.
Brilliant. Thanks so much! To finish, is there anything you’d like to plug?
I have an EP that’s out called How Did We Get Here?. Phill did the amazing drums on Brother, Sister and Purgatory. There’s also some nice t-shirts, tote bags and CDs and things to check out. And I just love hearing what people are doing, so connect with me on socials at @IORAMusic.
"Having the confidence to voice an idea is a level of vulnerability that I think you as a facilitator have to bring yourself to make people feel comfortable to do that."